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Social media is not actually
a new concept, it's the age-old community system of referral, the way life used
to be, before it all got so busy and complicated. Social media is the new village, Twitter is
the post office queue, Facebook is the community centre. When people do good things it's shared, when
people provided a good service you 'like' it, when something happens locally
you are instantly informed. Social media allows this to happen, and happen
fast. Except this time the village is no longer a few mile radius - it's
global! A social network is latent – it does not exist until people start talking… Social media is an online social networking term involving building online communities of people who share common interests and activities or who are interested in exploring the interests and activities of others.Most social media networks provide a variety of ways for users to
interact, such as comments, conversations, e-mail and instant messaging
services. Popular methods now combine many of these, with online community
websites such as Facebook, Twitter, blogs and YouTube are widely used
worldwide.
Media Marketing creates opportunities to:
The benefits of social media marketing for your business are: More online conversations about your brand / product A successful social media marketing campaign leads to more talk to your brand online Low cost for marketing and promotion Measurable results of your marketing campaign (i.e. Facebook pages - #of fans) |
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